Parting Words Part 2: We NEED Small Businesses to Thrive

Originally published for Ethel Studio on June 22, 2023

Part Two of my parting words is a plea. It’s becoming harder and harder for small businesses to start up and survive. The big monopolies are getting bigger, and gaining access to new customers is becoming incredibly challenging and expensive. “Organic” ways of getting your business and product out there are just not feasible any more.   

When I started Ethel Studio, I gained a lot of organic traction via Instagram. It was great! I’d post something cool and the photo made it to a lot of eyes who followed us and far more who had yet to discover us. We really were able to grow this way. Those days are long gone. Several years ago, it became almost impossible to get our designs in front of new eyes via Instagram organically. Fast forward to today, and even ads (which have become more and more expensive and more useless with each passing year), bring minimal if any results. For example, with Google ads we would need to spend MANY thousands of dollars per month to make it into a threshold that would help us gain any traction or gain our money back at all. This makes it harder than ever for a small business with innovative new designs and ideas to get on the map. They would need a ton of money to even enter into the game. Gone are the days when you could just hustle to make it. Today, you need to be independently wealthy or have venture capital funding to gain ground. This is terribly sad to me.  

And what’s worse is that consumers are not incentivized to purchase from small businesses. It’s so easy to head over to Amazon, click, and buy a cheap thing to have it sent the next day. And while I totally understand that we all lead very busy and complex lives, that economic times are very tough and sometimes this is a person’s only option, I also know that very well off people continue to not care and just order from Amazon when they could easily support a small local business with just a few more minutes of minimal effort. 

Shopping in person at a local store can be even more rewarding and something I plead for you to do! Imagine: you could experience fresh air, meet a new friend, buy from a business owner directly and get to ask them questions and make them smile, run across new inspiration - the possibilities are endless! I personally went nearly Amazon-free several (4?) years ago, and it’s really not bad at all. 

It’s been a tough time seeing many of my creative counterparts close their businesses as well - often they are the ones trying to do better in the world, caring for their employees, making beautifully unique clothes and objects, and manufacturing locally. I hope and pray there will be another wave of talented minds putting their ideas out into the world, but I know there will be less and less given the current conditions. Please prove me wrong! 

Parting Words Part 1: What's more important than meditation?

Originally published for Ethel Studio on June 7, 2023

As Ethel Studio comes to a close later this month, I have some final words to leave you with. I’ve perhaps been too reserved over the years about these topics, and now is a great time to leave you with something to ponder and go forth with. I feel like I have so much to say, but finding the exact words can be challenging, so here's some non-linear writing to get what I can out....

Meditation is such a powerful and important tool, and it was receiving the benefits of this practice that inspired me to found Ethel Studio to help others benefit from meditation too. It’s also been an important daily practice to help me traverse the wild ride of entrepreneurship. But over the years I’ve found that meditation isn't for everyone, and that we each have our own journey to discover and evolving techniques and tools to best serve us at a given time in our lives. For me, it's actually being outside, interacting with Earth outdoors that has transformed me, inspired me, and continues to heal me the most. I've been gradually developing a relationship with the Earth, and more recently a deeper conversation with her, through so many facets: walking on Earth's surface, sleeping outside, slowing down, walking through streams, sipping herbal teas, watching birds, listening to trees and rocks, gazing at the moon.....

I wonder how I can help others access this place as well.... 

It’s becoming more and more apparent to me that we must return to our true nature. So much about the world we live in and how we operate goes against what is natural to us – inside and out – and I mean this in many ways. From the built environments we live in, to the internet’s virtual environments we “live” in, to the foods we eat and polluted air we all breathe together, to the oppressive systems that keep us in hierarchies with massive disparities. It’s no surprise humans continue to make decisions that perpetuate harm and worsen climate change as we go farther and farther away from our own nature. I don’t think we need to entirely cast aside society and go be survivalists in the woods (although I’m not opposed to the idea), but I want to bring more awareness to this, as I know there are others out there talking about similar things. There’s so much in the wellness world that is actually trying to simulate “natural” states for our body and mind- which is so necessary - but how can we do this on an even larger scale and for the collective?

Living outside for two months while hiking the Arizona Trail gave me a glimpse of what it’s like to be in better relationship with Earth and natural cycles. I got to feel the sunrise and sunset, the shifting temperatures and weather patterns each day. I got to drink straight from streams (after filtering) and I saw way more plants and animals and rocks than any human-made structures. It felt so refreshing! Like a returning home. 

I wonder how else we can all get closer to Earth and our own inner nature? How can we do this to enact positive change in our communities and in the world? These are imperative and urgent questions. I don’t mean this as just quaint little journaling prompts - this is actually really big stuff. I’m becoming increasingly afraid of what the future holds, and we need big transformation ASAP. 

A Bittersweet Announcement

Originally published for Ethel Studio on June 7, 2023

Hello Ethel Studio Family!

It is with both sadness and gratitude that I am announcing we will be closing Ethel Studio on June 28th. It has been such a rewarding and fulfilling 5 years serving you and rescuing as much textile waste as one small business can! The world is constantly changing, and our economic and digital environment is making it harder and harder for small conscious businesses to stay afloat. I could just hunker down and weather the storm, but I've chosen not to. 

I've been running the business largely by myself, with some incredible contractors I've hired along the way, along with two studio assistants during various chapters. (Thank you, Katie + Jannat!)

To be honest, I've been thinking about potentially closing for nearly a year now. It was scary to have these thoughts since I had always been so motivated up until then. But I kept going, putting one foot in front of the other, continuing to design and make new products to best serve you and your well-being journey. Yet there was still this nagging feeling that perhaps I've accomplished everything I've needed to with Ethel Studio? Many months later, and after giving myself two months off this spring (to hike the Arizona Trail) to try to regain my spark and drive, I still came to the same conclusion. I feel so deeply grateful for this entrepreneurship journey with Ethel Studio, and I also know that its time has come to an end. I'm so proud of all we've achieved. I've learned so much and made connections to others and myself like I never have before. This has been the greatest spiritual test of my life thus far, and now it is time to create space for what's next.

I'm sad that we will no longer be on the front lines of combating the textile waste issue in the fashion industry, but I trust that we have left our mark, even in our small way. Maybe I've helped pave the way for future designers to come in and pick up where I've left off? I sure hope so. 

We're also running a closing sale with everything 30-60% off, so tell all your friends! I'm trying to clear out our inventory as best I can to help recoup costs and get our beautiful designs out into the world one last time. Your help in spreading the word is SO appreciated!

Thank you,

Maggie 

 

 

Photo by Marcella Laine

Conscious Consumerism + Ethical Fashion Reading List

Originally written for and published by Ethel Studio on October 21, 2022

The state of our climate is in crisis, and the way we produce and consume products must change if we’re ever going to slow down the trajectory we’re on. While collective change is needed, as individuals we can educate ourselves about how we got here and potential solutions we can help bring into fruition. I’ve compiled a list of some incredible books (some life changing for me) for you to get inspired and enjoy too. 

1. Unraveled: The Life and Death of a Garment

BY MAXINE BÉDAT

Maxine Bédat has crafted this thorough look into the global apparel industry: tracking the production of a pair of denim jeans from Texas cotton farmers, to weaving and dyeing mills in China, to sewing facilities in Bangladesh, to U.S. mass-market retailers, to after we're done wearing them. This is the perfect place to start if you haven’t looked into this massive global system we are ALL a part of (we all wear clothes, we all breathe air, we all drink water). Maxine visits these facilities herself and tells stories of the people at every stage. I can’t recommend this book enough - it will certainly shift how you relate to the clothes you wear and buy.

2. The Intersectional Environmentalist: How to Dismantle Systems of Oppression to Protect People and Planet

BY LEAH THOMAS

"We can't save the planet without uplifting the voices of its people, especially those most often unheard. We should care about the protection of people as much as we care about the protection of our planet -- to me, these fights are the same."

This beautiful book walks us through intertwined systems of oppression: You can't talk about the environmental crisis without addressing racism, privilege, wealth inequality, gender inequality, colonialism, and so much more. Leah Thomas's activism propels us into the future by first teaching us about our world's past and present. It's the perfect environmental justice primer filled with an abundance of tools and resources (and each page is so gorgeously designed). A must read for everyone.

3. Overdressed: The Shockingly High Cost of Cheap Fashion

BY ELIZABETH CLINE

“If consumers weren’t so focused on quantity over quality and trends over innovative design, the price of domestic production might not seem so exorbitant.”

Elizabeth Cline digs into the atrocious impacts of fast fashion and how it has impacted the economy, the environment, our collective psychology, and even our financial well-being. She presents the rise of cheap clothing chains and its affect on global manufacturing. Us readers are along for the ride, witnessing her personal journey with clothing as well. She shifts her own purchasing habits and even learns how to alter her own clothing to fit better, last longer, and be even more loved. She also provides ways to support small designers who keep environmental impact in mind (like Ethel Studio! That’s us!).

4. Cradle to Cradle: Remaking the Way We Make Things 

BY WILLIAM McDONOUGH & MICHAEL BRAUNGART

“Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.”

This was one of those life-changing books for me: I poured over the pages and couldn’t put it down. It changed the way I saw the world and was influential on my journey to create Ethel Studio. The book proposes a circular cradle-to-cradle model for products and materials instead of a linear cradle-to-grave model which most products follow in our society (from material extraction to a short use phase to landfill or incinerator when we are “done” with it). The writers show us how to look to nature for inspiration to design new products for the future across all industries since nature contains circular systems where no materials are ever wasted. The book itself is written not on paper, but is a Durabook made from “upcycleable” synthetic resins. Since the book was published in 2002, a lot has changed since then, but yet again… a whole lot hasn’t improved since then, and now the climate crisis is even more dire.

5. Consumed: The Need for Collective Change: Colonialism, Climate Change, and Consumerism

BY AJA BARBER

“When I think about colonialism in the fashion industry...they literally are taking our resources from our lands, selling it back to us and burying garbage next to us; it's colonialism at its finest.”

Aja Barber exposes the atrocities of the fashion industry from a social justice lens: tracing oppression to slavery, colonialism, and a whole slew of injustices built into the industry from the very beginning, the patterns which are still present today. Get ready to learn, unlearn, and transform your thinking with this incredible book. Aja helps us understand the psychological patterns within ourselves which originate in the dominant consumer culture, causing us to consume clothing in unhealthy, unconscious ways. She gives us the tools to become more intentional, empowered citizens.

6. Let My People Go Surfing

BY YVON CHOUINARD

“Most of the damage we cause to the planet is the result of our own ignorance.”

Part memoir, part unconventional business guidebook, Yvon Chouinard shares the origin story of Patagonia: from starting as a blacksmith making climbing equipment to building a multi-billion-dollar clothing and gear company. This exciting book explores doing business differently with values leading the way, environmentally-responsible sourcing, intentional and functional design, innovation, overcoming obstacles of all sorts, rethinking capitalism, resilient mindsets, and even some Buddhist philosophy. Yvon Chouinard and Patagonia have been incredibly influential to me in how I’ve built Ethel Studio, and I hope you love reading this one too. 

7. This Changes Everything: Capitalism Vs. The Climate

BY NAOMI KLEIN

“A great many of us engage in this kind of climate change denial. We look for a split second and then we look away. Or we look but then turn it into a joke (“more signs of the Apocalypse!”). Which is another way of looking away.”

Get ready for a transformative wake up call. In this deep dive of a book, Naomi Klein shows us how you can’t address the climate crisis without addressing unchecked capitalism. She shows us how we must build a new radically different economic system to bring us into the future before it’s too late. 

8. Loved Clothes Last: How the Joy of Rewearing and Repairing Your Clothes Can Be a Revolutionary Act

BY ORSOLA de CASTRO

“The fashion industry leaves behind a trail of human and environmental exploitation. Our wardrobes don’t have to be the finish line; they can be a starting point for loved clothes and new ideas.”

Fashion Revolution activist Orsola de Castro has created a beautiful guide of words, infographics, and illustrations celebrating our beloved clothes through mending, fraying, stitching, caring, washing, redesigning, and reimagining. With stories and educational info along the way, she presents an overview of fiber and supply chain basics, making it a lovely introduction to the world of being a caring owner of clothing. It’s a perfect book to give as a gift too!

Meet our NEW Zero-Waste Meditation Mat

Originally written for and published by Ethel Studio on October 11, 2022

You asked, and we finally delivered. The zero-waste meditation mat is here! A new take on the traditional “zabuton” to pair with your meditation cushion (“zafu”), this meditation mat is rollable, portable, and comes in our gorgeous signature colors. Most zabutons out there are big, bulky, take up a ton of space in your home, and are cumbersome to haul into a closet (if you even have extra closet space). I’ve been working with this design for a while – I’ve gotten many emails and messages over the years asking for a zabuton, and I’ve had to keep saying “we’re working on it!” Thankfully, I found a new manufacturing partner in the Twin Cities suburbs with a wonderful leader, Amy, whose team really brought their smarts together to help me get the design just right. 

The Ethel Studio meditation mat is perfect for supporting a comfortable position for seated meditation. When using a meditation cushion along with the mat, it helps provide a soft yet supportive surface for your feet, ankles, legs, and knees to feel comfortable in a cross-legged position compared to if your legs were straight on the floor. 

You can choose a mat color that matches your meditation cushion or is a few shades off for some interest (think Cloud with Cloud or Cloud with Chambray for a bit of a difference). Contrasting colors can also amp up the vibrancy of your space too. Get creative! 

Like all of our designs, this mat design is made from pre-consumer textile waste rescued from local fashion and textile facilities. Each mat is made from a one-of-a-kind combination of geometry, shades, and textures as odd-shaped scraps are coming together to create a beautiful textile mosaic. For these, we’re using our biggest fabric scraps for this design, so expect some big color blocks or long seams that make up your unique mat. It’s upcycling and zero-waste at its finest. 

Magic happens when it’s time to roll it up, secure it with the organic cotton ties in two easy bows, and then use the carrying strap on your shoulder. You’re then ready to take your meditation practice on the road! Or just store the mat away in a corner or in a closet. The meditation mat is perfect for small and multi-use spaces and for taking with you on a trip or meditation retreat. It’s lightweight too! 

 The meditation mat’s interior is filled with kapok fiber, a wonderfully fluffy and silky fiber which comes from the pods of the Ceiba tree. It has incredible properties like high buoyancy and mold and mildew resistance, in addition to helping maintain the mat’s fluffy shape so you don’t have to keep fluffing it up with each use. The exterior shell unzips, so you can easily wash just the cover whenever you need. And if you do need to access the kapok inside, the interior cotton cushion has another zipper along its side too. 

One thing we do need to warn you about though is that you’ll probably have some competition from any pets in your home. They love the softness and the good vibes you’ll be leaving on it and may assume the mat is for them. Fair warning! 

There is incredible power in taking action to support our connection with our own inner world. When we create space in our physical spaces, it may become easier to make space in our schedules for ourselves to meditate and self-connect, and then imagine the transformation that can occur from there…..  We hope this meditation mat helps support you on your journey and enliven your space for many many years to come. 

12 Ways to Refresh your Meditation Practice

Originally written for and published by Ethel Studio on June 18, 2022

Just as quickly as we get excited about starting a meditation practice, we can feel it turn stale and stuck. Sometimes meditation can feel like we’re just sitting with the same thoughts and patterns over and over. Or maybe we've lost the desire to sit and meditate entirely. If you’re feeling any of this, please know you’re not alone. This is entirely normal and common: all journeys have their ups and downs, getting lost and coming back. I’ve gone through many phases like this, so I’ve gathered some ideas to help you feel inspired and motivated to dive back into meditation and exploring your own inner world again. We can begin again and again, no matter where we are....

1. Change up your routine

If you’ve been meditating in the morning, try night time or lunchtime, or perhaps you rearrange elements of your routine so that you’re entering into meditation with a different energy. Try meditating during a coffee break, between meetings, or right when you come home from work in the evening (it can really shift you from work energy into softer at-home energy). It can help to tell any family members or roommates about your new routine to set expectations for them that you’ll be doing your own thing during those times. 

2. Change your location

Give your meditation location a refresh. Face in a different direction, or look out a new window or sit against the base of your bed. Try setting up a little altar or have items or photographs of significance near you to help the space and experience be more intentional, meaningful, and personal. Sometimes a change in scenery can add that freshness and newness that can motivate us to dive back into our practice. 

3. Meditate with a friend

 I tried this during the pandemic with a friend every morning over Facetime. It really helped me get into a more consistent daily routine after a few months of inconsistency and avoidance. It was so much fun saying hello and catching up for a few minutes with a familiar face before settling into a 10-12 minute guided meditation together. We also shared a bit about our experience afterwards which helped us feel validated each day. Meditating with others is powerful which leads us to our next idea….

4. Join an in-person or online community

Now more than ever there are so many meditation communities and groups out there for any kind of style or modality or school of thought. There is magic in meditating with others: from helping you feel more inspired and motivated to finding support and building new relationships. Supporting your local yoga and meditation centers is so so important too.

5. Change up the style

Anytime I think I’ve tried every type of meditation ever, there’s still more I haven’t tried yet! Do some exploring, exit your comfort zone, broaden your horizons, and try something new. You may or may not love a new meditation technique you try, but it just might get you back to the practice as a whole. Try it! Affirmations, mantras, chakra visualizations, nature-based meditations to feel connected to earth, transcendental meditation, kundalini, Tonglen meditation, metta or self-compassion meditation, body scan,  yoga nidra, breathwork, the list goes on! It’s easy these days to find new guided meditations out there online, and we have several different types for you in our Mini Meditation Library that all of our customers have access to. 

6. Go for a retreat at a meditation center or at home

Living our busy lives can pull us far away from ourselves, and sometimes what we need is a deep dive into our inner world to bring us back to that self-connection again. There are options online for live or self-guided retreats, or find a retreat center that calls to you. They exist all around the world, and some are even free or donation based. It can be a fabulous way to combine a vacation and a spiritual reset into one!

7. Change up your position

Try sitting on a cushion on the floor if you’ve been sitting in a chair. Or try standing meditation or lying down with a cushion under your knees, with an eye pillow or sleep mask to restore balance to an active or tired nervous system. If you’ve been sitting cross legged on your meditation cushion, try placing it on its side between your legs in a kneeling posture. Or place the cushion on a bed and sit on it there. A change in position can bring new energy flow in your body to reinvigorate a stale practice. 

8. Learn something new 

Read a book about the scientific benefits of meditation or breath. Pick up a book or listen to the podcast of a meditation teacher who is new to you. Learn about the history behind certain spiritual lineages or religions or practices in cultures different than your own. What practices did your ancestors utilize that you can adapt? Let yourself be inspired. This can help us come back to our personal meditation practice with a new outlook, new technique, or a new sense of meaning to help us deepen our personal inner journey. 

9. Start tracking your days or stop tracking your days

This is really dependent on your personality and what you have too much of or too little of in your life. If you lean towards perfectionism and being overly structured, then try letting go of keeping track of which days you’ve meditated. Perhaps it will be beneficial to let go of this drive to achieve, and instead trust that you’re on track just by showing up. On the other hand, if you’re like me and have an aversion to schedules and consistency, maybe more structure is what you need to stay motivated and on track, so start tracking with an app or on paper. Some of us are really motivated by gold stars! It might take some trial and error to find which method works for you, which may in and of itself get you motivated to get back into meditation. 

10. Bringing in movement

If I’m feeling too antsy or frustrated or angry - any kind of kinetic energy - it’s hard for me to sit down and meditate first thing in the morning. Moving the body first before meditating can help transition our awareness from a thinking headspace into a feeling in the body space. It can help loosen and warm up stiff joints too. Maybe a short yoga session, light stretching, intuitive movement, or dance is just the ticket before settling into a seated meditation.

11. Bring in an energy healing element

It can be hard to just plop down and expect ourselves to be able to change our energy through meditation alone (although very possible). Qi Gong, tapping, and Reiki are all examples of energy work we can do ourselves that work with the life force energy of the body to restore balance. A few days of Qi Gong in the morning before or instead of meditation often does the trick for me! 

12. Stop meditating

Sometimes we just need a break. Some time off can actually help us appreciate the benefits of meditation more when we do come back to it, just don’t forget! Or if we’re experiencing elevated anxiety levels and/or trauma responses, meditation is not useful, and help from a professional is necessary. Listen to your body and your intuition.

May these ideas help you bring you back to what ever kind of practice most serves you and your highest good. This is an invitation to do so with lots of grace and self-compassion. Bon Voyage! 

Why Textile Waste is an Environmental Justice Issue

Originally written for and published by Ethel Studio on May 17, 2022

We are all connected, we are all interdependent. This sentiment often seems to be missing from the world today, but there’s just no way around this truth. We all breathe the same air, drink the same water, we even feel each other's feelings. The escalating impacts of climate change prove this interconnectedness more and more. Just like we are all connected to each other, so are the aspects of our material world - the products we choose to purchase, their supply chains, material sourcing and processing, their use, care, and end of life - all have impacts on everyone living today and for generations to come. 

We often talk about textile waste as an issue of keeping useful materials out of landfills at production facilities far away in manufacturing zones overseas, but the impact of textile waste actually goes far beyond that. Textile waste is an environmental justice issue right here in each of our communities locally as well as around the world. 

What is environmental justice? 

Environmental justice is defined by the EPA as “the fair treatment and meaningful involvement of all people regardless of race, color, national origin, or income with respect to the development, implementation and enforcement of environmental laws, regulations and policies.” Environmental justice came into being with the creation of the 17 Principles of Environmental Justice, an all-encompassing statement presented in October 1991 at the First National People of Color Environmental leadership Summit in Washington DC. It is rooted in Indigenous wisdom and affirms extensive topics including equitable land use, the right to clean air, land, and healthy work environments, spiritual interdependence, environmental education, the sovereignty of Native Peoples, and more. Read the full document here. The impacts of climate change disproportionately affect people of color: around the world and in our own country, and it was designed to be that way by the leaders of wealthy nations. Environmental sustainability cannot be achieved without environmental justice. Sustainability must be achieved across all economic, racial, and social groups in order for it to be fully achieved. If there are injustices present within any of these, then the system as a whole cannot function properly going forward to serve all people in the future.  

Enter the Textile Waste Issue

There are two main types of textile waste: Pre-consumer textile waste is generated during the manufacturing of a garment or textile product where on average 10-30% of fabric is cut away. Post-consumer textile waste comes about when a consumer is done using a garment or textile product. Locally and globally, these two types of textile waste are landing in landfills and incinerators and drastically affecting the health and well-being of humans and other living beings. 

When we think of the harmful effects of the fashion industry and overproduction, we often think about the atrocities happening out of sight overseas in manufacturing regions: greenhouse gas emissions, intensive water use and contamination of drinking water, human rights violations, toxic chemical use, the list goes on and on… Yet there are environmental hazards locally too, even outside of large manufacturing areas. Here in the Minneapolis - St. Paul area, most of our household and commercial waste goes to a local incinerator, of which there are seven in the state (the third most in the U.S.). In Minneapolis, it’s the Hennepin Energy Recovery Center (HERC), a facility marketed as a “waste-to-energy” facility that processes our waste. As is the case with a majority of incinerators in the U.S., HERC neighbors North Minneapolis, a community largely made up of individuals of color whose health is disproportionately affected by the facility. 

It’s been popular over the last few decades to re-brand (or greenwash) newer incinerator facilities as “waste-to-energy” plants since they can generate some energy from the burned trash and also contain measures in place to reduce toxins deposited into the air compared to older incinerators. Yet, these facilities still spew carbon dioxide, nitrogen oxides, sulfur dioxides, and other toxins which harm humans and other living beings. Their presence is still linked to heart and lung conditions, asthma, high blood pressure, cancer, hormonal imbalances, and more. Local advocacy groups have been campaigning for years to get the HERC facility shut down since it disproportionately affects communities of color, yet no plans have been made by the powers that be to close it down. Additionally, the dominant white-led environmental movement tends to focus on other areas of improvement in Minnesota and often overlooks the disproportionate negative impact on communities of color in our region. 

By diverting textile scraps from this harmful waste stream, we are working to reduce the impact of the fashion industry on communities of color locally. This is just one piece in the big dire puzzle of climate justice, but change needs to happen at every stage of a product’s lifecycle to disrupt the powerful systems that are threatening the survival of our species. Ethel Studio has chosen to focus on pre-consumer waste specifically as this is the most viable for our business model of manufacturing, yet there’s still so much household textile waste that each of you and I can do our part to divert from the waste stream as well. 

Spirituality + Environmental Justice 

It’s incredible to see the presence of spirituality in the 17 Principles of Environmental Justice. The introduction says that the delegates “do hereby reestablish our spiritual interdependence to the sacredness of our Mother Earth; to respect and celebrate each of our cultures, languages, and beliefs about the natural world and our roles in healing ourselves…” They go on to affirm the sacredness of Mother Earth several more times. Unfortunately this connection to spirituality doesn’t make it to mainstream environmentalism: perhaps because it requires us to see each other as equals and truly examine ourselves. This is the connection we strive to bring to life through our work on the path to create products that support your well-being and liberation practice. We  provide supportive tools that simultaneously serve to eliminate harm to our environment and on all the many human lives impacted by the fashion industry. But it’s not about just what Ethel Studio does - we are a small fish in the huge sea of social and environmental problems. Even more importantly, the more we can spread the word about the importance of textile waste in regards to environmental justice and inspire more designers and individuals to take responsibility for textile waste, the more we can mitigate the catastrophic trajectory of climate change.  And we must do this in a way that serves the well-being of everyone on this interdependent planet.

Having Trouble Relaxing? How a Weighted Eye Pillow Can Help

Originally written for and published by Ethel Studio on April 11, 2022

Warning: once you start using an Ethel Studio weighted eye pillow, there's no turning back. 

By now, we all know how important it is to get plenty of rest and a full good night’s sleep, yet they are hard to achieve these days. With enough deep rest, we can elevate our mood, have better cognitive functioning, memory, and hormone regulation, we can lower stress levels, and so much more. Yet, why can it be so hard to relax and get quality sleep? Let’s dig into how using a weighted lavender eye pillow can help you!

Light Pollution 

Light pollution is more than just annoying: it also has negative impacts on our health. Bright light from screens, new LED street lights (which are more energy-efficient but give off more hormone-disrupting blue light), and general city glow through our windows at night can really add up. Light pollution disrupts our body’s natural circadian rhythm which includes melatonin production, brain wave patterns, hormone regulation, detoxification, and other essential daily biological activities the body is up to at night. Melatonin, the hormone our bodies produce when we are in darkness, is needed to feel tired, and go into deep sleep each night. If we aren’t in a dark environment each evening, the result is disrupted sleep, insomnia, anxiety and depression, and a vast number of diseases and conditions down the line that you don’t need me to list here. Blue light is especially disruptive to our circadian rhythms, which we are constantly exposed to in our screen-dominated modern world. Luckily, our eye pillows are here to help block out light to help your body and mind function as they were meant to. 

Stimulating the Vagus Nerve

The vagus nerve is the system of nerves making up the parasympathetic nervous system which controls functions like digestion, heart rate, the immune system, etc. which are often referred to as the “rest and digest” functions of the body. The vagus nerve runs from the brain down to the large intestines. 

Our weighted eye pillow, filled with just the right amount of organic flax seeds, gently applies pressure to the vagus nerve, signaling to the nervous system to relax deeper, initiating the oculocardiac reflex. When using an eye pillow you may be able to breathe deeper, sink more into the floor or whatever surface you’re laying on, and experience a deeper feeling of letting go. We spend so much of our modern lives in “fight / flight /  freeze” sympathetic nervous system functions. Many of us need some assistance to access our body’s rest and digest mode: whether practicing yin or restorative yoga, enjoying a sound bath, taking a 5 minute meditation break between meetings, or relaxing into sleep at night. The gentle weight of an eye pillow can also help relax the muscles of the face since we can carry much stress there. 

(Optional) Aromatherapy from Organic Lavender

The organic dried lavender herb in our eye pillows also offers gentle aromatherapy to the senses and has been known to calm the nervous system, uplift mood, enliven the spirit, and even lower blood pressure. Warming it up in the microwave gently (try a minute at time at first to be safe, checking to see when it reaches your desired warmth level) or freezing it in the freezer can also heighten the sensory experience of an eye pillow. By using organic lavender and organic flax seeds, we avoid pesticides and harmful chemicals from reaching your skin and eyes. Lavender isn’t for everyone, so we also offer an unscented option too!

Alternative ways of using an eye pillow

Try placing your eye pillow on your chest, forehead, stomach, or wherever you could use a little comforting weight. Explore and discover what feels good to you! Giving some gentle attention to your body can bring big shifts in your experience. 

Our eye pillows are made from fabric scraps of natural fibers and have a removable, washable outer shell for easy care, cleanliness, and longevity. We sew them in our St. Paul, Minnesota studio and offer them at an accessible price point (just $32) because we believe that everyone should have access to supportive tools that help them live a better, more restful and healthy life. May our eye pillows bring you comfort, relaxation, and deep well-deserved rest as a part of your daily routine.

How do the Luna Cushion and the Original Meditation Cushion Compare?

Originally written for and published by Ethel Studio on February 15, 2022

We’re so excited to now be offering two different shapes of zero-waste floor pillows to you all! You can now choose between our new half-moon shaped Luna Cushion and our original round zafu-style meditation cushion that we’ve all known and loved for some time now. While the Original is still tried and true, our new Luna Cushion offers even more functionality and versatility in how you can use it. Let’s dive into the similarities and differences so you can choose which shape best suits you and your needs. (Or go for both!)

Both cushion styles… 

  • Are zero-waste and made from pre-consumer textile waste rescued from local production facilities. 

  • Each has a unique combination of shapes, shades, and textures. Each is one-of-a-kind!

  • Come in fabulous, non-crunchy, often limited edition color options! 

  • Have a removable shell that you can unzip for easy cleaning and hand-washing.

  • Are filled with compostable, replaceable, and refillable buckwheat hulls

  • Create an intentional space for you to take time for yourself to meditate, do gentle yoga, or just sit, listen, and be with yourself. 

  • Support proper spinal alignment when sitting. Both are supportive yet malleable and moldable to your unique body shape. 

  • Made local, decentralized, micro-manufacturing facilities in the Twin Cities of Minnesota using ethical sustainably-minded materials and methods.

  • Well-crafted by hand with love, care, and intention!  

  • Can be sent back for repairs throughout its lifetime. Learn more here

The Luna Cushion….

  • Has a beautiful half-moon shape.

  • Can sit on and use in multiple ways, directions, and orientations. Perfect for seated meditation, restorative yoga postures, and so much more. The possibilities are endless! 

  • Has a long strap for carrying on your arm or shoulder, plus an additional small handle for closer carrying. 

  • Sits slightly taller than the Original, allowing for more support for those with tighter hips and knees. 

  • Larger overall length with corners of the half moon extending to 17” 

  • Limited selection of favorite colors (limited for now!)

The Original Meditation Cushion... 

  • Has a round traditional Japanese-inspired zafu design. 

  • Can sit on and use in multiple ways for seated meditation, restorative yoga, or just sitting on the floor as you please. 

  • Has pleated elements on the sides allowing for a smooth rounded shape. 

  • Has one side strap for easy carrying. 

  • Sits slightly lower to the ground than the Luna. 

  • Large color selection including naturally-dyed colors.

Both designs are near and dear to our hearts, and help us achieve our mission of reducing textile waste, all while benefiting your own personal inner journey. It is an honor for us to have our beloved designs as a part of your home and your practice! 

How can learn more about the origins of the Luna Cushion here! 

Meet The New Luna Cushion

Originally written for and published by Ethel Studio on October 5, 2021

We’re beyond excited to introduce our new design to you, the Luna Cushion!

These beautiful, half-moon-shaped cushions are the perfect addition to your meditation and yoga practice as they provide support for seated meditation or variety of asanas. Like all of our products, the Luna Cushion is made from reclaimed pre-consumer textile waste that would otherwise be cast off as waste from the textile industry and go into an incinerator or landfill. We bring careful intention into our design process, and this design was no exception: it took over two years of prototyping and testing (along with some pandemic-related delays). After many iterations, the Luna Cushion was born! It’s a versatile, sustainable way to deepen your connection to your true self, and the perfect way to set an intention for your mindfulness practice in your home or anywhere.

The idea for the shape came to me (while meditating of course), when I noticed how I sit on the very edge of my meditation cushion. “Why do I need the entire back end of the cushion? I could just chop it off and keep the essentials!” I thought to myself. I took that idea and ran with it.

The Luna Cushion has endless ways to sit on, lay on, stretch with…. from restorative yoga postures, to propping up a nursing baby, to stretching out a tight back, the Luna Cushion can be an essential part of your care team in so many ways.

We designed Luna with just enough of a seat rise to provide hip comfort and proper spinal alignment, with many options to adjust yourself during your practice when your legs get antsy.

The two separate short and long handles give you options to carrying it in just your hand or over your shoulder when carrying to a yoga class, meditation center, or on a retreat.

We’re launching Luna with the colors cloud, natural, and sky blue, all showcasing our signature Ethel Studio piecework of varying fabric scrap shapes sewn together. There’s subtle variation of monochromatic shades and fabric geometry within each cushion - no two cushions are ever exactly the same.

The cushion cover can easily be zipped off and cleaned. The interior lining filled with buckwheat hulls can be opened up as well for either adjusting the filling to meet your level of comfort, or to be composted and replaced with a new batch of hulls.

We believe in creating tools that support your body, mind, and spirit, that also benefit the planet instead of harming it. It’s a choice we can make everyday: to come home to caring about the earth, about our own well-being, and about the well-being of those around us.

We hope the Luna Cushion will hold a special place in your home mindfulness space for years (and generations!) to come. Thank you for being on this journey with us here at Ethel Studio!

Grief Resources

Originally written for and published by Ethel Studio on August 14, 2021

Grief is part of the process of loving.

"But grief isn’t something to be fixed, because it’s not dysfunctional. It’s a healthy and necessary process we have to undergo in order to heal."

Navigating grief is as much a physical process as it is a mental, emotional, and spiritual one. It comes in waves, and we all traverse it in our own ways at our own pace. Below is an incomplete list of resources for us all in these moments of grief, loss, pain, sadness, and hope that we experience throughout our lives.


GUIDED MEDITATIONS

Comforting Grief led by Andrea Wachter (11 mins)

Grief Support Meditation led by Denise Williams (13 mins)

A Meditation on Grief and Injustice led by Rachel Ricketts (11 mins)


GET IT MOVING

Acupressure for grief: here and here.
An herbal tea recipe for grief.


READINGS

An article on climate grief and how it's not such a bad thing to feel.

Liberation Through Mourning by Lama Rod Owens

The Wisdom in Dark Emotions by Miriam Greenspan


LISTENS

Skillful Mourning with Lama Rod (5 mins)

Navigating Loss Without Closure on the On Being podcast (50 mins)

Tara Brach on The Impermanence of the Body (6 mins)


BOOKS

On Grief and Grieving: Find the Meaning of Grief Through the Five Stages of Loss by Elizabeth Kübler-Ross

Grief One Day at a Time: 365 Meditations to Help You Heal After Loss by Alan D. Wolfelt

The Year of Magical Thinking By Joan Didion

It's Ok That You're Not Ok: Meeting Grief and Loss in a Culture That Doesn't Understand By Megan Devine

Walking Each Other Home: Conversations on Loving and Dying By Ram Dass & Mirabai Bush

How to Carry What Can’t be Fixed: A Journal for Grief By Megan Devine

Beloved on the Earth: 150 Poems of Grief and Gratitude


HELPING OTHERS

Stop Saying “I’m Sorry For Your Loss”


MORE EXTENSIVE RESOURCES

Psychology Today's extensive resources on grief & loss.

115 Helpful Websites on Grief and Bereavement



"It seems to me, that if we love, we grieve. That’s the deal. That’s the pact. Grief and love are forever intertwined. Grief is the terrible reminder of the depths of our love and, like love, grief is non-negotiable. There is a vastness to grief that overwhelms our minuscule selves. We are tiny, trembling clusters of atoms subsumed within grief’s awesome presence. It occupies the core of our being and extends through our fingers to the limits of the universe."
- Nick Cave

DIY AFFIRMATION CARDS FOR INNER HEALING

Originally written for and published by Ethel Studio on February 27, 2021

There are many affirmation cards, oracle decks, and all kinds of decks out there these days for good reason. We can radically change our relationship to ourselves by changing the way we speak to ourselves. Making your own affirmation cards allows you to tailor your messages to yourself. They serve as a great complement to a meditation practice to help us go deeper to remind us of concepts or parts of ourselves that we can easily get disconnected from. They are a great way to help us focus on what we want to cultivate in your lives, instead of dwelling on what we’re lacking or on what other people say you should do. Purchasing an affirmation deck is great, but what about making your own? You can curate exactly what you’re wanting and needing in your life for your own healing journey while tapping into your creative energy while you’re making them! (And they cost next to nothing!)

Over the years I have had to transform the way I speak to myself. I have been raised and conditioned to criticize myself, not trust myself. The inner critic in my mind was strengthened and fed by people around me and the systems I live within. We are constantly being convinced that we need to look outside of ourselves to find joy, happiness, and understanding, when actually all those elements are found within us— they are our own experiences after all.

Equipped with thick paper, scissors, and a pen, we can write anything we want for ourselves, anything we need, to become our own healers. Think of these cards as love notes to yourself, daily reminders, or whatever you want them to be. Explore and have some fun! You can always add or subtract from your deck anytime. Just do what feels right.

MATERIALS

  • Thick paper: reused cereal boxes, cardstock, cover stock, or anything you see fit.

  • Scissors

  • Ruler (but not necessary if you can cut in more or less a straight line)

  • Rubber cement or adhesive of choice

  • Pens or markers

  • Magazine pages for collage or any art-making device to decorate the opposite side of your cards

INSTRUCTIONS

  • Take a look at your cardstock (or card surface of choice) and divide the page up into reasonable sections for your cards. You can make them jumbo or petite and pocket sized. Oh! Or make multiple decks of different sizes! (okay, I might be getting carried away). Here are a few dimension options for 8.5” x 11” letter paper:

  1. Quaint: Make three columns of 2.75” with a bit off to the side as waste to be recycled. Then rows every 2” with a bit to spare at the end. OR 2.5” x 2.25” as I used in the video.

  2. Square: 3.5” x 3.5” squares, again with some extra paper for recycling. Or adjust your measurements to make any size square.

  3. Big messages: two columns of 4.25”, two rows of 5.5” - this is also easy to just fold your card stock in half twice if you don’t have a ruler.

  4. Free for all: cut them in whatever shape and size you please! Circles? Trapezoids? Crescent moons? They are yours and yours only!

  • Next, write your affirmations! Either write them all out as they come to you, or write them all out first, then copy them down once you get a sense of all that you want in your deck. Look to your favorite meditation teachers, books, mantras, songs, or anywhere. (If “I Am….” statements aren’t clicking for you, try quotes from inspiring people or texts.) Some affirmations may feel out of reach, (do I really love myself unconditionally?), but that’s okay, we can leave room for personal growth along our path. Here’s inspiration to get you started, but let yourself be inspired by a variety of sources.

  • I have everything I need

  • I allow myself to just be

  • BE > DO

  • I allow myself to feel my feelings fully

  • I embrace new beginnings

  • My career does not define me

  • All my experiences are a part of my life’s journey

  • I let go of the illusion of control

  • I can forgive myself, I can forgive others

  • I embrace my future, even though I may not know what it looks like

  • I enjoy spending time with myself

  • I allow myself to let go

  • I am not broken, I am human

  • I am a creator, I tune into my full creative potential

  • I am open to trying new things

  • I allow my light to shine

  • I notice my fears, and I don’t push them away

  • My fear does not define me

  • My wounds are a part of me, but they do not define me

  • I embrace my current experience moment to moment

  • I allow myself to be the change I want to see in the world

  • One day, I will die

  • I am always healing

  • I allow others to help me when I am in need

  • I am whole

  • Fear is not my identity

  • I love myself unconditionally

  • I accept all parts of myself

  • I feel safe in my body

  • I live each day as it may be my last

  • I can trust myself and trust others

  • I allow my heart to be open

  • I deserve rest

  • Everything has an ending

  • I find refuge in nature

  • I am grounded

  • The only constant is change

  • It’s okay of someone else doesn’t like me

  • I enjoy the present moment

  • I am honest with myself

  • I listen to my body

  • I release the pain in my heart

  • I am not alone

  • Stress is an experience, my stress does not define me (insert any difficult emotion!)

  • I nourish myself

  • I let go of my resistance to my current reality

  • I am gentle with myself

  • I am grateful

  • growth > comfort

  • I allow myself to grieve my losses

Next, get decorating the opposite side of your cards in which ever way you feel called. I love searching through magazine pages and finding the textures, images, and colors that call to me for each card’s message. I then mark on the back of the page roughly where I want to glue the card, glue it down with some rubber cement, and cut away the paper from around the card to reveal a finished card. Drawing or painting images or shapes on your cards can be great too! Explore what you want for the personality of each card, and remember that these cards are for YOU.

When you’ve got your whole deck ready, you can wrap them up in a piece of fabric or place them in an old gift box or any kind of container for safe keeping. Pull a card each day as a way of reconnecting with yourself. By saying an affirmation to myself each day, it started to transform my thinking and way of being beyond what I can even describe to you. I even made a deck for my mom to focus on her transition into retirement, which has been a great tool for her to focus on crafting her new post-career life and sense of Self.

Enjoy, and let us know how you’re liking your cards!